GREEN TANGERINE – Il PRIMO PASSO SHOE STORE
Santa Monica, California
You may be surprised to discover that the glam light blue and black interior of this luxury shoe boutique is also green. In order to make the shop environmentally safe and friendly, we used non-VOC (volatile organic compound) paint, recycled maple floors and formaldehyde-free wood in all of the fixtures. Found objects, flea market finds and personal possessions, such as design books, are incorporated into the merchandising concept. To top if off, Il Primo offers organic faire trade espresso to their customers.